A comprehensive OEM guide to SEYE's Mugwort Wormwood Clay Mask Stick: salicylic acid + mugwort actives, pore-cleansing mechanism, sensitive-skin positioning, and private-label customisation options.
What Is the SEYE Mugwort Cleansing Mud Mask?
The SEYE Mugwort Cleansing Mud Mask is a 25 g solid clay mask stick formulated around the traditional East Asian herb mugwort (Artemisia argyi), combined with modern actives including salicylic acid, vitamin C, and vitamin E. The stick format — branded under the WORMWOOD identity — offers a hygienic, no-mess application experience that has become one of the fastest-growing formats in the clay mask category globally.
Manufactured at Guangzhou SEYE Biomedical Technology Co., Ltd. under GMPC and ISO 22716 certification, the formula is available for OEM and ODM customisation for brands targeting acne-prone, sensitive, and combination skin consumers.
Core Active Ingredients
| Ingredient | Function | Clinical Relevance |
|---|---|---|
| Mugwort (Artemisia argyi) | Anti-inflammatory, antibacterial | Reduces redness and irritation; traditional use in Korean and Chinese skincare |
| Salicylic Acid | BHA exfoliant, comedolytic | Oil-soluble; penetrates pores to dissolve blackheads and prevent acne formation |
| Aloe Vera | Soothing, hydrating | Calms post-cleanse sensitivity; supports barrier recovery |
| Vitamin C | Antioxidant, brightening | Addresses post-acne hyperpigmentation; neutralises free radicals |
| Vitamin E | Antioxidant, emollient | Protects against oxidative damage; supports skin repair |
| Hyaluronic Acid | Humectant | Maintains hydration balance during the cleansing process |
The formula is organic-ingredient-forward, fragrance-free, oil-free, herbal, and vegan — making it well-suited for sensitive-skin positioning and EU/US regulatory compliance.
Key Benefits and Skin Claims
Anti-Pore and Blackhead Removal — Salicylic acid (a BHA) is oil-soluble, allowing it to penetrate into the sebaceous follicle and dissolve the oxidised sebum plugs that form blackheads. Combined with the adsorptive properties of the clay base, the formula delivers a thorough pore-cleansing action that is measurably more effective than clay alone.
Acne Treatment and Prevention — Mugwort's antibacterial properties inhibit the growth of Cutibacterium acnes (formerly P. acnes), the primary bacterial contributor to inflammatory acne. Salicylic acid further reduces comedone formation by normalising follicular keratinisation.
Whitening and Brightening — Vitamin C addresses the post-inflammatory hyperpigmentation (PIH) that commonly follows acne lesions, supporting a more even skin tone over time. This dual acne-treatment + brightening claim is a strong commercial differentiator.
Soothing for Sensitive Skin — Despite containing salicylic acid, the formula is balanced with aloe vera and the inherently calming properties of mugwort to minimise irritation. This makes it suitable for sensitive skin types who have historically been excluded from BHA-containing products.
Deep Cleansing and Pore Shrinking — The clay base draws out excess sebum and environmental pollutants, visibly reducing pore size with regular use.
The Stick Format Advantage
The mud mask stick format represents a significant innovation in the clay mask category. Traditional jar-format clay masks require the user to scoop product with their fingers, introducing contamination risk and making precise application difficult. The stick format addresses both issues:
- Hygienic application — No finger contact with the product reservoir
- Precise targeting — The stick tip allows application directly to problem areas (T-zone, nose, chin) without spreading product to areas that don't need treatment
- Travel-friendly — The compact 25 g stick format passes carry-on liquid restrictions
- On-camera appeal — The application ritual (swipe the stick across the face, watch it dry) is highly visual and generates strong social content
For OEM brand partners targeting TikTok and Instagram audiences, the stick format's content-creation potential is a meaningful commercial advantage.
How to Use
- Cleanse your face and pat dry.
- Swipe the Mugwort Cleansing Mud Mask stick directly onto the face, focusing on the T-zone, nose, and any areas with visible blackheads or congestion.
- Leave on for 10–15 minutes until the mask dries and tightens.
- Rinse thoroughly with warm water.
- Follow with toner and moisturiser.
Recommended frequency: 2–3 times per week for oily and acne-prone skin; once per week for combination and sensitive skin.
Product Specifications
| Specification | Detail |
|---|---|
| Net Weight | 25 g |
| Product Form | Solid clay mask stick |
| Package Dimensions | 18 × 12 × 18 cm |
| Skin Type | Oily, acne-prone, combination, sensitive |
| Key Claims | Fragrance-Free, Vegan, Organic Ingredients, Oil-Free, Herbal |
| Certification | GMPC, ISO 22716, FDA Registered Facility, CPNP-notifiable |
| MOQ (OEM) | From 500 units (negotiable for new brand partners) |
| Lead Time | 25–35 days from formula confirmation |
OEM Customisation Options
Salicylic Acid Concentration — The standard formula contains salicylic acid at a concentration compliant with EU Cosmetics Regulation (max 2% in rinse-off products). SEYE's formulation team can adjust the concentration for different regulatory markets or skin sensitivity profiles.
Mugwort Concentration and Origin — SEYE sources pharmaceutical-grade mugwort extract. The concentration can be increased for a more potent anti-inflammatory claim, or the extract can be replaced with a different botanical (e.g., centella asiatica, green tea, or cica) for a different brand positioning.
Stick Format Customisation — The stick diameter, length, and cap design can be customised. Private mould tooling is available for orders above 5,000 units. The stick substrate can be formulated in different hardness levels for different climate conditions (softer for cold climates, firmer for tropical markets).
Colour and Fragrance — The base formula is a natural green-grey colour from the mugwort extract. SEYE can adjust the colour using approved cosmetic colourants. The formula is fragrance-free; a light botanical fragrance can be added upon request.
Mugwort in Global Skincare: Market Context
Mugwort (Artemisia argyi and Artemisia vulgaris) has been a cornerstone of traditional East Asian medicine for over 2,000 years, used for its anti-inflammatory, antibacterial, and calming properties. Its entry into mainstream Western skincare — driven by the K-beauty wave and amplified by social media — has created a significant and growing consumer demand for mugwort-based products in the EU and US markets.
Key market data points for OEM brand partners:
- Mugwort skincare searches on Google increased by over 300% between 2019 and 2024, driven by K-beauty content creators
- The ingredient is particularly resonant with the 18–34 demographic, which over-indexes on TikTok and Instagram
- The "clean" and "herbal" positioning of mugwort aligns with the broader consumer shift toward botanical-ingredient skincare
- The acne-treatment + sensitive-skin combination is a high-value positioning that commands premium pricing
Frequently Asked Questions
Q: Is salicylic acid safe for daily use? A: In a rinse-off format like this mask, salicylic acid at the concentrations used in this formula is considered safe for 2–3 times per week use. Daily use is not recommended for sensitive skin. SEYE can formulate a lower-concentration version for daily-use positioning.
Q: Can this formula be adapted for a leave-on treatment? A: Salicylic acid concentration limits differ between rinse-off and leave-on formats under EU Cosmetics Regulation. SEYE's regulatory team can advise on the appropriate concentration for a leave-on version and prepare the necessary safety documentation.
Q: What is the minimum order for a custom colour or fragrance variant? A: Custom colour and fragrance variants are available from 1,000 units. Private mould tooling for the stick format requires a minimum of 5,000 units.
Q: Does SEYE provide CPNP notification support for EU market entry? A: Yes. SEYE's regulatory team can prepare the complete CPNP dossier including the Product Information File (PIF), safety assessment, and INCI ingredient list formatted for EU submission.
Interested in launching a mugwort clay mask line? Contact SEYE's OEM team to request a sample, discuss formula customisation, or get a quotation for your target volume.
SEYE Formulation Team
Senior Formulation Scientist
Part of SEYE's expert team with deep expertise in cosmetic formulation, OEM manufacturing, and global regulatory compliance.
